Responsible for all traditional licensing
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Commercial
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The Commercial department engages Endemol branded television programmes in third party licensing deals. Through merchandising, promotions, live events and interactive applications, TV brands are developed and expanded into a wide variety of entertainment and consumer categories.
Brand extensions are developed across all categories in both traditional and digital licensing.
Consumer Products is responsible for all traditional licensing categories including publishing, home entertainment, computer console and DVD games, toys/games, merchandise, sales promotions and live events.
Recent projects include Pointless board game, I Can Cook kitchenware and books, The Million Pound Drop board game and Would I Lie To You? board game.