Responsible for all traditional licensing
Who We Are
Commercial
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The Commercial departments engage Endemol branded television programmes in third party licensing deals. Through merchandising, promotions, live events and interactive applications, TV brands are developed and expanded into a wide variety of entertainment and consumer categories.
Brand extensions are developed across all categories in both traditional and digital licensing.
Consumer products is responsible for all traditional licensing categories including publishing, home entertainment, computer console and DVD games, toys/games, merchandise, sales promotions and live events.
Recent projects include Deal Or No Deal (Nintendo DS and Wii); The Ultimate Red Ball Challenge (Nintendo Wii) and I Can Cook at Christmas (DVD).
Digital Products administers iPhone, mobile, online, red-button and quiz terminal opportunities both through work for hire and traditional licensing deals.
Recent projects include Deal Or No Deal and the Red Ball Challenge (iPhone) and Deal Or No Deal (Quiz Terminal).