Initial is one of the UK's leading entertainment content creators and producers.
The company is behind large scale productions such as Total Wipeout (BBC One), Soccer Aid (ITV1) and Big Brother (Channel 5). Upcoming shows from Initial include Prize Island (ITV1) hosted by Alexander Armstrong and Emma Willis.
Initial has firmly established relationships with leading talent and utilises these for key programmes including Total Wipeout Celebrity Special (BBC One) and Soccer Aid (ITV1, ITV4). The star studded football event Soccer Aid first launched in 2006 and has raised over £11 million for UNICEF's work with children around the world.
Initial has a long running partnership with Camelot to produce The National Lottery Draws (BBC One) and works closely with corporate clients on advertiser funded projects.