Securing brands partnerships

New State


More shows



New State is the leading branded content division of Endemol securing a range of sponsorship deals for the company in both broadcast and digital platforms.

Recent sponsorship deals for broadcast have included: itunes Live: London Festival 2008/09 (ITV2), Vodafone TBA (Channel 4), Green Up Your Life for British Gas (CITV) and Bratz Design Academy with MGA Entertainment (Nickelodeon).

Digitally New State have recently placed sponsorship with: MSN, in the Webby Award winning drama Kirill, Samsung for the hit music show Beat and Tourism New Zealand, Trident, Herbal Essences and Playstation for the highly successful Gap Year for Bebo.

Previous branded entertainment credits include ITV1's music entertainment series Orange Playlist; international fashion event Armani: One Night Only (Channel 4); Calling the Shots (Pepsi International) and charity event Soccer Aid (ITV1), which was sponsored by T-Mobile.


» Meet the team

» Back to who we are